First By-Air Export of NE-GI Food Products to Vietnam

Several dignitaries present at Guwahati Airport as products of Assam were flagged-off to Vietnam

Assam & the North East of India is a god gifted region in agro sector and various unique varieties of Rice, Spice, Tea, Bamboo, Fruits etc are available here from the sweetest pineapple to the hottest chilli. From anti-cancer black rice to instant ready magic rice, from immunity booster ginger to highest curcumin turmeric, from unique varieties of lemon to world-famous tea, NE region has it all. It has approximately 20 agri GIs, which is a sizable number.
To promote NE India across world through its agro heritage, a start-up named North East Farm Sales Promotion (NEFSP) incubated at Assam Start up with IIM Calcutta Innovation park & Manage, Ministry of Agriculture did its first export of North East GI Food products which included- Assam Orthodox Tea, Large Cardamom, Naga Chilli & Black Rice and Bathing soaps made by fruits to Ho chi Minh city, Vietnam on May 19, 2022 at the Guwahati Airport International air cargo terminal.
The flights being flagged
Image: The flights being flagged
The Chief guest of the program was Dr Laxmanan, IAS, Secretary Industries Government of Assam & the Guest of honor was H.E Dr Madan Sethi, Consul general of India at  Ho Chi Minh city, Vietnam, Ms. Sunita Rai, Regional Manager, APEDA & Er. Manoj Das (MD of NERAMAC), Brig. R K Singh (MD of NEHHDC), Mr. A D Mishra(Regional Manage of TRIFED) also delivered addresses.
The Startup, North East Farm Sales Promotion has further plans to export NorthEast GI food products to Europe, Africa, Singapore etc in the coming future.
Ms. Jahnabi Phookan, Director of the JTI Group and Advisor to NEFSP delivered the vote of thanks.
This is  the first time an export by air took place from Assam to a South East Asian country Vietnam. This activity was partnered by the office of Indian Consul General, Hochiminh city, Vietnam. The activity was also supported by the Airport Authority of India (Guwahati), India Post, APEDA, Ministry of Commerce, KONYAK store, JTI Group, NERAMAC, NEHHDC, TRIFED, Marcofed Nagaland, MoMA Manipur. The Startup, North East Farm Sales Promotion has further plans to export NorthEast GI food products to Europe, Africa, Singapore etc.  in the coming future. It also plans to set up a franchise store in Ho Chi Minh city to sell Assam & NE food products. The vision is to take  the NE region of the country global through its agro heritage which is as per start up. It's a very much possible vision & every possible thing comes with its own challenges of marketing/logistics/compliance etc, which the startup is confident to work out. The Start up currently has 70 food products from the entire NE region in categories of Spice/Rice/Tea/Pickles/Natural Grooming/Innovative value added/GI products. Its products are currently available at KONYAK store, Guwahati, Purbashree Pamohi Guwahati, Statue of Unity Ahmedabad and Tribes at the Guwahati Airport. Today, its products under 2 brands named North East Heritage-GI range & Secrets of Brahmaputra-Gods gifted region are biggest brands having products from all 8 states of NE and is the biggest brand of NE GI products as well.
A glimpse of the event
Image: A glimpse of the event
Its products come in the best eco-friendly paper-can packaging with vacuuming inside. Its products have also gone for display at World Economic Forum to be held at Davos, Switzerland. To promote the agro sector of the North East, it also provides service in packaging (Designing logo, designing label, writing label, packaging material, printing, packaging equipment etc) to FPOs/Farmer groups/Departments working with producers and in the past has provided packaging services to Trissam brand of APTDC & IIE & Naturally Nagaland of Marcofed Nagaland. The Startup plans to set up one of its kind, Common Facility Center on packaging in Assam soon so that small as well as big farmers can avail services of designing, packaging material & filling & sealing at one place.  Founder of the startup, Mr. Bhanu is an alumnus of Indian Institute of Foreign Trade with 12 years of actual experience on farmers skill development, market linkages & GI registration facilitation in NE.



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