Starts On: Mon Apr 12, 2021 @ 11:00 AM Ends On: Wed Apr 21, 2021 @ 12:13 PM Duration: 9 Days
Location: Jyoti Chitraban Film Studio Pricing Information: Free Entry
Organizer: National Health Mission, Assam Event Type: Happenings Weblink: Official Website
India has launched the Covid-19 vaccine for the frontline workers and a selected group of people in phases and is preparing for a massive vaccination drive that will be crucial for the country to come out of the pandemic.
With an aim to increase the pace of the Covid-19 vaccination drive in Assam, the National Health Mission (NHM) Assam and state Health and family welfare department in collaboration with LEHS | WISH organized a uniquely modelled awareness campaign by engaging film fraternity and artists to gear up the mobilisation efforts and share the need and benefits of COVID vaccination campaign in the state on Monday at Jyoti Chitraban Film Studio in Guwahati.
Welcoming the Film fraternity and artist community in the inaugural session of the campaign, Raju Tamang, State Head of LEHS | WISH said, "The film fraternity and artists are important ambassadors of the COVID 19 vaccination programme as they have a huge fan following in the community. Social media communication through such celebrities and ambassadors are the most effective form of mass communication that can happen. The objective of the awareness campaign was to encourage more people to get vaccinated in view of the recent surge in COVID-19 infections in the state and country".
Renowned singer and health entrepreneur and the president of Film Fraternity of Assam, Dr Hitesh Barua said that associating with this campaign, the Film Fraternity of Assam aims to actively engage the fellows in the mission of COVID 19 vaccination and management, and pledge to sensitize our community against stigma and other social barriers.
He further added that the film fraternity which has immense influence can help convince people that the vaccine is safe and that vaccination is the only way we can move forward.
Addressing this innovative campaign, Director of Health Services (FW) Mr Munindra Ngatey said that vaccination is the only weapon we hold against the surging COVID cases and people should go out in large numbers to get themselves vaccinated and even added that even healthcare and frontline workers were initially reluctant in getting vaccinated and events like the one that was held today could help convince people to get vaccinated.
Inaugurating the campaign, Executive Director of National Health Mission, Assam Dr Manoj Kumar Choudhury, said that vaccination plays a pivotal role in combating COVID- 19 through which, we can keep ourselves and others around us safe.
He also appealed to the film fraternity to sensitize communities on this. It will also help to eradicate the stigma and misconception about the COVID vaccine and create awareness on preventive measures and benefits of COVID-19 vaccination.
Dr Binita Goswami, Joint Director, district health society and Monita Borgohain, Secretary of Jyoti Chiraban Film studio were also present at the event along with senior officials of the Health and Family Welfare Government of Assam.
A wall-sticker developed by the NHM Assam, DHS (FW) and LEHS | WISH was unveiled at the event. The sticker portraying COVID Champions was handed over to all those who got vaccinated.
The inaugural meeting of the awareness campaign was moderated by Dr Arup Jyoti Kalita, Sr Manager, LEHS | WISH.
Following the inaugural session, a COVID vaccination camp was also held at the Jyoti Chitraban Film Studio. The session was formally inaugurated by M. Ngatey, Dr Manoj Choudhury and Pabitra Margherita. Around 100 members of the film fraternity along with officials of Jyoti Chitraban Studio (45 years and above) were vaccinated in this camp.
Several renowned personalities including actors Mridula Barua, Pranjal Saikia, Manjula Barua, Jatin Bora, Pabitra Margherita , Chairman, Jyoti Chitraban Film Studio, filmmakers Prerona Barbora, Rajesh Bhuyan, Munna Ahmed, singers Gunjan Bhardwaj, Diganta Bharaty and other artists participated in the on-spot campaign.
They urged the community to get vaccinated, continue wearing masks, maintain a safe distance and practice hand and face hygiene to combat COVID-19.