Aromica Tea, a Guwahati-based start-up that promotes health and wellness through organic and herbal tea blends, has recently launched a strong blend of black Assam tea, naming the brand after Ukrainian President Volodymyr Zelensky with a message for Russia and Ukraine to talk over a revitalising cup of tea and end the four-week-long war.
"The Ukrainian President signifies strength and character in his fight against the mighty Russian forces. So we have named the blend of black Assam Tea as "Zelenskyy" which reflects the same strength, robustness and strong character of Volodymyr Zelensky," Ranjit Baruah, the founder of the start-up, Aromica Tea, told Fit-Northeast here.
"Zelenskyy is basically a special blend of strong Assam CTC and artisanal handcrafted orthodox tea which will certainly appeal to your palate, and give a robust cup of tea with a malty flavour," Baruah said "Our message with the launch of this blend of strong Assam Tea is 'Make Peace, Not War. Let's have a cup of tea and get over it," Baruah said.
The launch of the brand comes in the midst of a relentless military onslaught on Ukraine by Russian military forces since February 24, even as Zelensky showed courage and grit, donning the military fatigue and even appealing to civilians to fight the Russians.
Incubated at IIM-Calcutta Innovation Park in 2018, Aromica Tea also offers a customized range of teas to suit the taste buds of its clientele.
In November last year, Aromica launched an exclusive variety of tea packets that has Braille language, probably the first of its kind in IndiaMany tea lovers in the country prefer "kadak chai" (a stronger version of traditional Indian tea) to revitalize the senses and re-energize after a hard day's work and the blend of orthodox and CTC leaves adds both flavour and punch to the "Zelenskyy" blend of black Assam tea.
"This is also an aim to promote Assam tea, Indian tea and bring economic benefits to the small farmers," the Aromica Tea founder said.
In sync with people's willingness to try out different flavours, Aromica has also introduced varieties such as Blue Tea, Bhut Jolokia Tea, Roselle Tea and different green teas. Trials are underway for new products such as Nettle Leaf Tea and Wood Apple (bel) Tea.
In November last year, Aromica launched an exclusive variety of tea packets that has Braille language, probably the first of its kind in India.
The specially designed Braille-friendly tea packets, of three varieties " Assam Orthodox Tea, Assam Green Tea and value-added Masala Tea " are for the convenience of the visually challenged, giving them equal opportunities and a choice of their own.