An example of a home based enterprise

In the ongoing pandemic, enterprises that do not have fixed operating cost by way of rentals, labour force and machinery are thriving. Read on for one such inspiring account

Mrs Jamang is not a certified entrepreneur and unknown to the majority of people in Nagaland. However she is known in her own vicinity for her entrepreneurial capabilities, knitting talent and sheer business commonsense. She is an inspiration for many in her neighborhood and embodies the spirit of simple small home enterprises in Nagaland.
"It was twenty years ago that I stepped into the entrepreneurial realm and yet I can still vividly see myself upgrading my skills and getting better in everything I do," says 47 year old Naomiwon Jamang. "I was still a student when I discovered my love and dexterity for knitting. A muffler was the first thing I had knitted and presented it to my dad. During those times, entrepreneurship was unheard of, and knitting was seen as such a petty talent that the idea of making money out of it was out of the question," she adds.
However, undeterred by public perception Naomiwon started knitting beautiful sweaters for her children that eventually caught the fancy of potential customers and fetched her professional orders. Today she also makes traditional necklaces, weaves traditional attires, paints and sketches and even produces embroidery works that she sells.
Years ago, undeterred by public perception Naomiwon started knitting beautiful sweaters for her children that eventually caught the fancy of potential customers and fetched her professional orders.
Incidentally Naomiwon has the basic higher education degrees in place.
Naomiwon Jamang
Image: Naomiwon Jamang
"Despite this it was my conscious choice to be a homemaker" said Mrs. Jamang. When asked about traditional necklace and attire making, she said that she is trying her best to preserve the rich culture and tradition of her tribe. "I have taught so many people the art of making the perfect necklace and traditional attires but most of them seem to lose interest after a day or two," she rues.
Nevertheless, Naomiwon is willing to teach all her skills and knowledge to anyone who wishes to learn and one day looks forward to handing down these skill sets to her daughter.



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