Amazon. in launches a dedicated storefront for Ayurveda products

The AYUSH Ministry is also promoting the Ayu-Raksha kit, Bala-Raksha kit and SwasthyaRaksha kit

Amazon India has announced the launch of a dedicated storefront for Ayurveda products on its marketplace (Amazon. in) . Union AYUSH minister 
Sarbananda Sonowal launched event virtually. 
The storefront will enhance the visibility of unique Ayurveda products such as various kinds of juices, skin-care supplements, immunity boosters, oils and more from small businesses and D2C brands. 
Sarbananda Sonowal  during the launch of the store
Image: Sarbananda Sonowal during the launch of the store
Sellers offering the products have also detailed out various commonly used herbs and ingredients in Ayurvedic products and their specific health benefits so that consumers can make an informed choice. 
This initiative will enhance the visibility of Ayurveda products on Amazon. in and help thousands of sellers, especially emerging Indian brands to grow their business
Ayush MOS Dr. Mahendra Munjpara was also present in the virtual program. Speaking at the launch, Sonowal said, "Ayush is the most traditional approach of healing and is part of our rich heritage.
Ayush can play a foundational role in maintaining a healthy and disease-free lifestyle, it is more relevant than ever in the ongoing times. I would like to commend Amazon for taking the onus of spreading awareness about Ayush products offered by sellers across India through this initiative and providing impetus to the growth of local entrepreneurs engaged in the Ayush business.
Ministry is also promoting the Ayu-Raksha kit, Bala-Raksha kit and SwasthyaRaksha kit developed by All India Institute of Ayurveda for protecting the people from COVID. These kits are a combo-pack of 3-4 Ayurveda medicines e.g. Samshamanivati, AnuTaila, Ayushkwath and Chyanprash. These kits can be made available to the public by Amazon through an e-commerce platform. As a nation, we need to take the necessary steps to encourage small and big companies as well as startups to focus on making Ayush a part of our daily lives which will be a step forward towards fulfilling the Hon'ble Prime Minister of India's vision of Atmanirbhar Bharat."
Sonowal during conversation with the other people involved
Image: Sonowal during conversation with the other people involved
Manish Tiwary, Country Manager, India Consumer Business, Amazon India said, "Ayurveda has always been a part of the Indian way of life and we are happy to launch this dedicated storefront. It will not only showcase a large selection of Ayurveda products from sellers across the country but also help spread awareness about a healthier lifestyle. 



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